UK-Preston: Advertising and marketing services.
Section I: Contracting Authority
I.1) Name and addresses
Places for People Group Limited
4 The Pavilions, Port Way, Preston, PR2 2YB, United Kingdom
Email: purchasing@placesforpeople.co.uk
Main Address: www.placesforpeople.co.uk, Address of the buyer profile: www.placesforpeople.co.uk
NUTS Code: UK
I.2) Joint procurement
The contract involves joint procurement: No.
In the case of joint procurement involving different countries, state applicable national procurement law: Not provided
The contract is awarded by a central purchasing body: No.
I.3) Communication
The procurement documents are available for unrestricted and full direct access, free of charge, at: https://www.delta-esourcing.com/tenders/UK-UK-Preston:-Advertising-and-marketing-services./4MF5DZD627
Additional information can be obtained from: the abovementioned address
Tenders or requests to participate must be sent electronically via https://www.delta-esourcing.com/tenders/UK-UK-Preston:-Advertising-and-marketing-services./4MF5DZD627 to the abovementioned address
Electronic communication requires the use of tools and devices that are not generally available. Unrestricted and full direct access to these tools and devices is possible, free of charge, at: Not provided
I.4) Type of the contracting authority
Body governed by public law
I.5) Main activity
Housing and community amenities

Section II: Object
II.1) Scope of the procurement
II.1.1) Title: Media Agency Services
Reference Number: Not provided
II.1.2) Main CPV Code:
79340000 - Advertising and marketing services.

II.1.3) Type of contract: SERVICES
II.1.4) Short description: Places for People are seeking to appoint a sole supplier of media services and as such, wish to form a framework which will be utilised and owned by Places for People. It is intended that this framework will be used for the Places for People’s and their group subsidiaries media needs. The initial term of the contract will be 12 months, with two (2) possible optional 12 month extensions, making a potential maximum contract term of three (3) years.

The successful supplier will be tasked with creating a series of carefully-crafted annual paid media plans across approximately 15 priority property developments within the UK.

A broad annual budget of between 500,000 GBP and 1,000,000 GBP will be provided to cover all media costs, tracking and agency fees
It is expected that on boarding of information and campaign set up will occur throughout August and that full management of this service will be in place, including initial campaigns live by the beginning of September 2019.
II.1.5) Estimated total value:
Value excluding VAT: Not Provided
Currency: Not Provided
II.1.6) Information about lots:
This contract is divided into lots: No

II.2) Description

II.2.2) Additional CPV codes:
22462000 - Advertising material.
79341000 - Advertising services.
79341400 - Advertising campaign services.

II.2.3) Place of performance:
UK UNITED KINGDOM

II.2.4) Description of procurement: Places for People are seeking to appoint a sole supplier of media services and as such, wish to form a framework which will be utilised and owned by Places for People. The initial term of the contract will be 12 months, with two (2) possible optional 12 month extensions, making a potential maximum contract term of three (3) years.
Places for People are working towards an ambitious growth strategy within the property sales market. We operate our property sales part of the business across two developer identities – Places for People Developments and Zero C, and alongside Brio Retirement Living are looking to collaborate with a forward-thinking marketing agency to drive awareness, leads and property sales across the UK. Working with an internal Marketing and Communications team, you will be tasked with creating a series of carefully-crafted annual paid media plans across approximately 15 priority property developments, ranging from as far north as Inverness to as southerly as Portland.
The successful supplier will be a creative agency who will endeavour to truly understand both the local and national opportunities and challenges faced by our organisation in order to put forward an effective proposal to maximize the return on our investment. Our strategy needs to consider the full customer journey, paid media is a significant element but we also need you to work closely with our internal content marketing resources to ensure we effectively articulate our brand story, utilising suitable communications channels to present our messages and work towards a long term approach to connecting with our audience and building a relationship.
We expect our agency to provide a deep level of performance analysis and sensible recommendations to continuously refine our approach, you will collaborate with internal teams to access insight via Google Analytics, our CRM (Salesforce) and any other monitoring tools to put together an end-to-end evaluation of our activity.
We require extensive experience from our agency with regards to paid search, social media, display, programmatic, remarketing, landing page optimization and all other elements needed to construct a well-balanced online campaign. Although digital will form the core of our approach we also require our agency to have a widespread understanding of offline opportunities and will welcome suggestions to target/generate interest via traditional media channels. It is therefore important that the agency has a strong grasp on all of our localised markets and can incorporate local supply/demand into national-scale marketing channels.
An annual budget of between 500,000 GBP and 1,000,000 GBP will be provided to cover all media costs, tracking and agency fees. This budget range has been set at a broad level as we will need to collaborate with our agency to suggest an appropriate level of spend to meet the demand and achieve our sales targets. It is expected that on boarding of information and campaign set up will occur throughout August and that full management of this service will be in place, including initial campaigns live by the beginning of September 2019.
The key requirements are as follows:
•Online and offline media buying – all purchasing through traditional media and digital channels for our priority development sites
•Researching appropriate sources of insight to dictate the targeting and advert placement strategy
•Set up and management of all paid campaigns via online and offline channels
•Collaboration with our Channels team to set up tracking, tagging, reports etc.
•Working with our content resources to ensure that all appropriate content opportunities are utilised within the campaigns
•Closely monitoring results and seeking continuous improvements to refine the campaigns
•Weekly reporting and update calls
•Monthly meetings to review performance and next steps
II.2.5) Award criteria:
Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6) Estimated value:
Value excluding VAT: Not provided
Currency: Not provided
II.2.7) Duration of the contract, framework agreement or dynamic purchasing system:
Duration in months: 12
This contract is subject to renewal: Yes
Description of renewals: In additional to the initial term of 12 months, there are two (2) additional optional extension periods of 12 months each making a total possible contract term of three (3) years.

II.2.10) Information about variants:
Variants will be accepted: No
II.2.11) Information about options:
Options: No
Description of options: Not provided
II.2.12) Information about electronic catalogues:
Tenders must be presented in the form of electronic catalogues or include an electronic catalogue: No
II.2.13) Information about European Union funds:
The procurement is related to a project and/or programme financed by European Union funds: No
Identification of the project: Not provided
II.2.14) Additional information: To respond to this opportunity please click here: https://placesforpeople.delta-esourcing.com/respond/4MF5DZD627


Section III: Legal, Economic, Financial And Technical Information
III.1) Conditions for participation
III.1.1) Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
List and brief description of conditions:
Not Provided
III.1.2) Economic and financial standing
Selection criteria as stated in the procurement documents
List and brief description of selection criteria:
Not Provided
Minimum level(s) of standards possibly required (if applicable) :
Not Provided
III.1.3) Technical and professional ability
Selection criteria as stated in the procurement documents
List and brief description of selection criteria:
Not Provided
Minimum level(s) of standards possibly required (if applicable) :
Not Provided
III.1.5) Information about reserved contracts (if applicable)
The contract is reserved to sheltered workshops and economic operators aiming at the social and professional integration of disabled or disadvantaged persons: No
The execution of the contract is restricted to the framework of sheltered employment programmes: No

III.2) Conditions related to the contract
III.2.1) Information about a particular profession
Reference to the relevant law, regulation or administrative provision:
Not Provided
III.2.2) Contract performance conditions
Not Provided
III.2.3) Information about staff responsible for the performance of the contract
Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract: No

Section IV: Procedure
IV.1) Description OPEN
IV.1.1) Type of procedure: Open

IV.1.3) Information about a framework agreement or a dynamic purchasing system
The procurement involves the establishment of a framework agreement
Framework agreement with a single operator
Envisaged maximum number of participants to the framework agreement:
Not Provided
In the case of framework agreements justification for any duration exceeding 4 years: Not Provided


IV.1.6) Information about electronic auction:
An electronic auction will be used: No
Additional information about electronic auction: Not provided
IV.1.8) Information about the Government Procurement Agreement (GPA)
The procurement is covered by the Government Procurement Agreement: Yes
IV.2) Administrative information
IV.2.1) Previous publication concerning this procedure:
Notice number in the OJ S: Not provided
IV.2.2) Time limit for receipt of tenders or requests to participate
Date: 22/07/2019 Time: 12:00

IV.2.4) Languages in which tenders or requests to participate may be submitted: English,
IV.2.6) Minimum time frame during which the tenderer must maintain the tender:
Duration in month(s): 3

IV.2.7) Conditions for opening of tenders:
Date: 22/07/2019
Time: 12:00


Section VI: Complementary Information
VI.1) Information about recurrence
This is a recurrent procurement: No
Estimated timing for further notices to be published: Not provided
VI.2) Information about electronic workflows
Electronic ordering will be used Yes
Electronic invoicing will be accepted Yes
Electronic payment will be used Yes
VI.3) Additional Information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.
For more information about this opportunity, please visit the Delta eSourcing portal at:
https://placesforpeople.delta-esourcing.com/tenders/UK-UK-Preston:-Advertising-and-marketing-services./4MF5DZD627

To respond to this opportunity, please click here:
https://placesforpeople.delta-esourcing.com/respond/4MF5DZD627
VI.4) Procedures for review
VI.4.1) Review body:
High Court of England and Wales
Royal Courts of Justice, Strand, London, WC2A 2LL, United Kingdom
VI.4.2) Body responsible for mediation procedures:
High Court of England and Wales
Royal Courts of Justice, Strand, London, WC2A 2LL, United Kingdom
VI.4.3) Review procedure
Precise information on deadline(s) for review procedures:
Not Provided
VI.4.4) Service from which information about the lodging of appeals may be obtained:
Crown Commercial Services
1 Horse Guards Road, London, SW1A 2HQ, United Kingdom
VI.5) Date Of Dispatch Of This Notice: 21/06/2019

Annex A